Luxury without labels.
We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.
How it works.
Factory
Brand
Agent
Retailer
You
1/ Sourcing
Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.
2/ Audit
We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.
3/ Development
Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.
4/ Payments
We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.
Reviews
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85%
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Sort by Best Match
Serene Ultraplush Australian Cotton Towels
$16
$60.00
Free shipping over $100
Resort-grade towels for your home.
These towels use ultraplush 100% Australian cotton which is heavy and soft to the touch. A super dense 800 - 1100 GSM weight and woven loop construction maximize softness, weight, and absorbency, putting them in the rarified territory of luxury...
SFERRA
FRETTE
Weight
800 GSM
700 GSM
Unknown
Oeko-Tex® Certified
Unknown
Unknown
Cotton Source
Australia
Portugal
Portugal
Ultraplush Australian Cotton.
Pure 800 GSM Australian cotton. Oeko-Tex® Certified.
Standard Set
Set of 2 Washcloths, 2 Hand Towels, and 2 Bath Towels
Washcloths
Set of 2
Hand Towels
Set of 2
Bath Towels
Set of 2
Standard Set
Set of 2 Washcloths, 2 Hand Towels, and 2 Bath Towels
Washcloths
Set of 2
Hand Towels
Set of 2
Bath Towels
Set of 2
Luxe Set
Set of 2 Washcloths, 2 Hand Towels, and 2 Bath Sheets
Washcloths
Set of 2
Hand Towels
Set of 2
Bath Sheets
Set of 2
Luxe Set
Set of 2 Washcloths, 2 Hand Towels, and 2 Bath Sheets
Washcloths
Set of 2
Hand Towels
Set of 2
Bath Sheets
Set of 2
Pure Australian cotton.
Australia has a reputation for high-quality cotton while remaining one of the most water-efficient providers in the world. The result? Ultra-soft towels spun from combed, low-twist yarn with a smaller eco-footprint.
Pure Australian cotton.
Australia has a reputation for high-quality cotton while remaining one of the most water-efficient providers in the world. The result? Ultra-soft towels spun from combed, low-twist yarn with a smaller eco-footprint.
Gold standard for cleanliness.
Established in Switzerland, the Standard 100 certification ensures every component carrying the label is free of high levels of 100 substances or chemicals harmful to people and the environment.
Gold standard for cleanliness.
Established in Switzerland, the Standard 100 certification ensures every component carrying the label is free of high levels of 100 substances or chemicals harmful to people and the environment.
Luxury weight.
These towels are 800 - 1100 GSM which means they’re denser and more absorbent than practically any towel on the market.
Luxury weight.
These towels are 800 - 1100 GSM which means they’re denser and more absorbent than practically any towel on the market.
Best Overall Towel 2024
Quality 5/5 Absorbency 5/5 Texture 5/5 Durability 5/5 Dry Time 5/5 According to our testing, the best overall towel is the Serene Ultraplush Australian Cotton Towel. During our lab testing, this hand towel set earned a perfect 5 out of 5 rating for...
Brandi Fuller
Writer
Best Towels 2024
“Perhaps the most absorbent towel I’ve ever tried — and got me dry as soon as I wrapped it around my body. It soaks up bathwater like the best sponge you’ve ever had. Ridiculously plush, truly, like how I would imagine a cloud feels."
Lauren Ro
Writer
Best Bath Towels (Out of 10)
"This ample bath sheet is well-constructed and incredibly absorbent."
Kathleen Felton
Writer
Best Overall Bath Towels (Out of 81)
"We tested 81 towels both in our Lab and in our homes over several months and assessed them based on their quality, texture, absorbency, durability, and overall value...Italic’s Serene towel earned a perfect score in our absorbency testing, soaking...
Melanie Fincher
Editor
Best Value Bath Towels (Out of 29)
"Italic’s towels are so ridiculously plush. Truly, like how I would imagine a cloud feels. Not only do the towels soak up bathwater like the best sponge you’ve ever had, they also dry off incredibly quickly post-shower so you’re not stuck with...
Lauren Ro
Writer
Best Overall Bath Towel: Runner Up
"If you're looking for a great towel that offers a ton of bang for your buck, consider the Italic Serene Ultraplush Australian Cotton Towels, which earned perfect marks across the board during our lab testing."
Bianca Pineda
Writer
Best Value Bath Towel (Out of 50)
"The material is a great quality with a tight weave, and there were no loose threads or snags after washing. The quality was apparent at first glance with a plush texture and ample material to wrap up in."
Alyssa Brascia
Writer
Best Overall Bath Towel
"Towels straight out of a high-end spa. They're so plush, so unbelievably comfortable – thanks to heavy 100% Australian cotton – that any recipient will be thanking you for years to come."
Ryan Willison
Editor
Quiet Luxury Buys for the Home
"Made from plush 100% Australian cotton, these towels look and feel just like the ones found at many resorts or spas."
Brittany Natale
Writer
Best Bath Towels
"If you’re looking for a very classic plush towel that you’d find in a hotel, you can’t do much better than this one."
Jenna Clark
Writer
Complete your bath collection.
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85%
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